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Focus Groups from Focus 25 Research & Consulting

Our primary expertise is conducting focus groups designed to more accurately project consumer behavior than any other qualitative research technique currently in use. Our proprietary techniques emphasize behaviors over attitudes in order to minimize non-representative consumer responses to new products and services. Our clients are primarily companies introducing technology-related products or services, but these techniques have proven attractive and useful to companies providing all types of products and services.

Focus 25 Research & Consulting works with a network of focus group facilities across the U.S. in order to identify the best target market for researching your product or service. After developing a full understanding of the product or service and the goals of the research, we prepare a comprehensive research plan that includes deliverables that are specifically designed for effective, actionable communication within your company.

One of the most common questions we get is, “How much does it cost?” Our focus group costs are comparable other, first-tier focus group providers, averaging between $3500 and $7500 per group (exclusive of travel).

For more information on our techniques or a quote, please call us at 803.749.3578 or email info@Focus25.com. We’ll need to know three things:

Who is your target market? (national/local, demographics, etc.)
How quickly do you need results? (Focus groups have some of the fastest turnaround times of any research method.)
In general, what information do you need? Why are you conducting these groups?

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