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Mail Surveys from Focus 25 Research & Consulting

Mail surveys are one of the most affordable research techniques. In conducting or coordinating more than 100 mail survey projects over the past two decades, we have developed techniques that generate response rates that are comparable to other survey techniques, including telephone surveys, at a fraction of the cost. Our expertise in crafting questionnaires provides both high response rates and actionable answers to your questions.

Here’s why you should use our mail survey services:

Highest response rates: Our typical response rate (percent of valid sample returning a survey) is between 30% and 60%. Your response rate is guaranteed to exceed 20%.
Multi-wave design: We use a four-wave design to maximize response rate, ensuring that your results provide the most accurate representation of your target customers.
Attention to detail: Our method earns these high response rates by personalizing every detail of the mailing, down to a personal signature on every cover letter, regardless of the sample size.
Data Analysis: In addition to providing complete univariate statistical tables for all questions, we perform a variety of multivariate analyses designed to identify patterns in your data that translate into market opportunities.
Experience: We have more than 20 years experience in survey research, in all methods ranging from telephone surveys and mail surveys to in-depth personal interviews. We will help you choose the method that is most appropriate for your project.

How much will it cost?

1. The pricing varies according to the sample size, length of survey, nature of the population, etc. Sample prices for a complete mail survey project (including questionnaire draft, mailing costs, data entry, and analysis):

a. Sample size=200-300: $3975

b. Sample size=500-600: $5500

c. Sample size=1000-1200: $7900

d. Sample size=2000-2200: $9900

(These offers include a four-wave design and up to four pages in our 5.5” x 8.5” format.)

For more information on our techniques or a quote, please call us at 803.749.3578 or email info@Focus25.com. We’ll need to know three things:

Who is your target market? (national/local, demographics, etc.)
How quickly do you need results? (Mail surveys typically take 2 months to complete. If you need results more quickly, use our telephone survey services.)
In general, what information do you need? Why are you conducting this research project?

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